Praogramme Aims and Features

  Based upon modern tourism development, this programme is specially designed for students who have a career target in tourism destination, the programme aims to:

sprepare students for a career in the tourism marketing or programming profession or related fields

sdevelop students’ competence in the planning, implementation, and evaluating of marketing or programming decisions

sgive students the capacity to identify, analyze, and propose alternative solutions to practical problems by applying knowledge and skills acquired in the program

sdevelop students’ ability to communicate, interact and intervene in the integrative role ascribed to tourism marketing or programming

sachieve literacy in the use of information systems and technology relevant to tourism marketing and programming.

The programme enables further development in these specialist areas as well as a series of electives are offered to meet the different needs of students in fulfilling their personal career aspirations, comprehending international or/and national tourism development, analyzing and researching tourism scenario.