Introduction

Marketing is the most critical business discipline in many organisations, providing the integrative element that binds together disparate business activities and ensures that the focus is where it should be - on the needs of customers.

        This is a four-year degree programme. Through the systematic study, graduates will have a good understanding of both the theories and practices of marketing and sales, and the related disciplines of management and economics. The programme is also aiming to develop graduates with important transferable skills such as teamwork, written and oral communication, use of information technology, analysing,problem solving, which will help give them a competitive advantage in their career developments. Especially, a serious of careful designed English training classes will enhance their English communication abilities in order for them to better adapt to international working environment.

Career Prospects

Graduates go on to a wide range of marketing, business, and management careers in the commercial, public and voluntary sectors, as well as apply for postgraduate studies.

Curriculum for Marketing Major

Module Design and Credits Arrangement

The students in this major are required to get at least 154 credits for 2349 class hours, including:

1) Skills cultivation courses (A):   528 class hours, 43 credits

Compulsory courses (A1):    432 class hours, 27 credits

Elective courses (A2):       96 class hours, 6 credits

Social Practice (A3):          class hours, 10 credits

2) General education courses (B):   608 class hours, 30 credits

   Compulsory courses (B1):      310 class hours, 16 credits

   Elective courses (B2):         224 class hours, 14 credits

3) Business core courses (C):       764 class hours, 48 credits

Compulsory courses (C1):      508 class hours, 32 credits

Elective courses (C2):         256 class hours, 16 credits

4) Marketing orientation courses (D):      528 class hours, 33 credits

Compulsory courses (D1):      272 class hours, 17 credits

Elective courses (D2):         256 class hours, 16 credits

Table 1          Credits Arrangement for Each Semester

Skill Cultivation Module  (43 Credits)

1.Compulsory courses in the skill cultivation module (27 credits)

2.Elective courses in the skill cultivation module (6 credits)

Students are required to take at least 6 credits from the following courses:

3.Social Practice (10 credits)

General Education Module (30 credits)

1.Compulsory courses in the general education module (16 credits)

2.Elective courses in the general education module (14 credits)

Students are required to take at least 14 credits from courses provide by departments and schools other than the InternationalBusinessSchool.

Business Core Module (48 credits)

1.Compulsory courses in the business core module (32 credits)

2.Elective courses in the business core module (16 credits)

Students are required to take at lease 16 credits from courses for other business and management majors

Marketing Orientation Module (33 credits)

1.Compulsory courses in the orientation module (17 credits)

2.Elective courses in the orientation module (16 credits)

Students are required to take at least 16 credits from the following courses: