PROGRAMME AIMS AND FEATURES

This programme offers a wide range of theoretical and practical courses for students wishing to be professional talents in the advertising industry.

Through 4-year systematical studies, students will have insight into modern communication and marketing theory, gain experience of a range of advertising work including planning, creativity, designing media strategy, and management.

Otherwise, students will attain higher level in the English language and humanity quality, and hold better skills in interpersonal communication.

MAJOR COURSES

Fundamental Courses:

Reading Classical Works of Literature

Psychology

Principles of Esthetics

Principles of Advertising

Journalism Theory,

Mass Communication Theory,

Theory of Radio & Television

Principles of Public Relations

Chinese Communication History

World Communication History

Marketing

Communication Research Methods

Advanced Requirement Courses:

Print Advertising Design

Radio & TV Advertising

Market Research and Analysis

Advertising Copywriting

Advertising Planning

Advertising Creativity

Advertising Media Strategy

Brand Image Design

Advertising Psychology

Advertising Law and Management

CAREER PROSPECTS

The graduates are able to take on advertising practices, research or management in advertising companies, news agencies, marketing and PR departments of corporation, advertising managing and releasing departments of government and so on. Otherwise, they can continue to pursue the master degree in this or other related majors.

CONTACTS FOR FURTHER INFORMATION

Contact Person: Chen Dongxing(0086-0596- 6288161, royi@xujc.com) or

                          Niu Ying(0086-0596 6288029, ny1982@xujc.com) )

Fax: 0086-596-6288214

Website: http://xwcb.xujc.com/