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E-Commerce (ECM)
Author:   Hit: 13 Time: 2017-06-14

Introduction

  

This course provides the students with an overview of the state of e-commerce today. It defines electronic commerce and discusses electronic commerce elements and addresses issues and technologies available for students who wish to engage in e-commerce realm.

Through four year’s systematic and academic study, graduates will have a good understanding of both the theories and practices of E-Commerce, and the related disciplines of E-Commerce, graduates will also equipped with the fine knowledge of modern E-Commerce management, Information technology theory, and have a great capability of developing E-Commerce.

Career Prospects

Graduates go on to a wide range of marketing, business, and management careers in the commercial, IT enterprise, public and voluntary sectors, as well as apply for postgraduate studies.


Curriculum for E-Commerce Major

  

Module Design and Credits Arrangement

The students in this major are required to get at least 154 credits for 2349 class hours, including:

1) Skills cultivation courses (A):   528 class hours, 43 credits

Compulsory courses (A1):    432 class hours, 27 credits

Elective courses (A2):       96 class hours, credits

Social Practice (A3):          class hours, 10 credits

  

2) General education courses (B):   608 class hours, 30 credits

   Compulsory courses (B1):      310 class hours, 16 credits

   Elective courses (B2):         224 class hours, 14 credits

  

3) Business core courses (C):       764 class hours, 48 credits

Compulsory courses (C1):      508 class hours, 32 credits

Elective courses (C2):         256 class hours, 16 credits

  

4) E-Commerce orientation courses (D):      528 class hours, 33 credits

Compulsory courses (D1):      272 class hours, 17 credits

Elective courses (D2):         256 class hours, 1credits

Table 1          Credits Arrangement for Each Semester


Year/semester

11

12

13

21

22

23

31

32

33

41

42

Total

Skill module

A1/A3

7

8

2

6

6

  

0

0

  

0

8

37

A2

  

  

  

  

  

  

2

2

  

2

  

6

General module

B1

3

3

2

1

3

0

2

2

0

0

0

17

B2

  

  

  

  

2

4

2

2

4

  

  

14

Business Core Module

C1

10

10

0

9

3

  

0

0

  

0

0

32

C2

  

  

  

2

2

  

4

4

  

4

  

16

Orientation Module

D1

0

3

  

3

6

  

5

0

  

0

0

17

D2

  

  

  

2

2

  

2

6

  

4

  

16

Total


20

24

4

23

24

4

17

16

4

10

8

154


Skill Cultivation Module  (43 Credits)

1.Compulsory courses in the skill cultivation module (27 credits)


Course

Credit

Total hours

Semester

College English I

4

60

11

College English II

4

64

12

College English III

4

64

21

College English IV

4

64

22

Interactive English I

2

24

11

Interactive English II

2

32

12

Interactive English III

2

32

21

Interactive English IV

2    

32

22

Basic Application of Computer

2   

48

12

Study Guide

1

12

11


  

2.Elective courses in the skill cultivation module (6 credits)

Students are required to take at least 6 credits from the following courses:


Course

Credit

Total hours

Semester

International Business Negotiation

2

32


Business Correspondence and Writing

2

32


Business Communication and Human Relations

2

32


Conflict Management

2

32


Effective Time Management

2

32


Professional Planning and Ethics

2

32



  

3.Social Practice (10 credits)


Course

Credit

Total hours

Semester

Military Training

2

  

11

Internship

4

  

42

Dissertation

4

  

42


General Education Module (30 credits)

1.Compulsory courses in the general education module (16 credits)


Course

Credit

Total hours

Semester

Moral Education and Law

2

32

12

College Chinese

2

32

11

Military Theory

2

30

13

Principles of Marxism

2

32

22

Modern Chinese History

2

32

31

Mao and Deng’s Theory

2

32

32

Physical Education

4

120

11122122


  

2.Elective courses in the general education module (14 credits)

Students are required to take at least 14 credits from courses provide by departments and schools other than the InternationalBusinessSchool.

  

Business Core Module (48 credits)

1.Compulsory courses in the business core module (32 credits)


Course

Credit

Total hours

Semester

Calculus I

4

60

11

Calculus II

4

64

12

Linear algebra

3

48

21

Probability Statistics

3

48

21

Principles of Economics

3

48

11

Microeconomics

3

48

12

Macroeconomics

3

48

21

Principles of Management

3

48

11

Principles of Accounting

3

48

12

Principles of Statistics

3

48

22


  

2.Elective courses in the business core module (16 credits)

Students are required to take at lease 16 credits from courses for other business and management majors

  

E-Commerce Orientation Module (33 credits)

1.Compulsory courses in the orientation module (17 credits)


Course

Credit

Total hours

Semester

Introduction to E-Commerce

3

48

12

Network Technology

3

48

21

Database Technology and Application

3

48

22

EC Website Development

3

48

22

EC Logistics Management

3

48

31

E-Marketing

2

32

31


  

2.Elective courses in the orientation module (16 credits)

Students are required to take at least 16 credits from the following courses:


Course

Credit

Total hours

Semester

JAVA

2

32


Linux/Unix Operation System

2

32


EC System Analysis and Design

2

32


Economics of E-Commerce

2

32


EC Law

2

32


EC Case Study

2

32


EC Security and Protocols

2

32


Management Information System

2

32


E-Payment and Settlement

2

32


Supply Chain Management

2

32


EC Lab

2

32


ERP

2

32


CRM

2

32


Economics of Technology

2

32


Business Process Analysis and Optimization

2

32


Data Mining and Warehouse

2

32


Operational Research

2

32



  


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