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Marketing (MKT)
Author:   Hit: 13 Time: 2017-06-14

Introduction


Marketing is the most critical business discipline in many organisations, providing the integrative element that binds together disparate business activities and ensures that the focus is where it should be - on the needs of customers.


        This is a four-year degree programme. Through the systematic study, graduates will have a good understanding of both the theories and practices of marketing and sales, and the related disciplines of management and economics. The programme is also aiming to develop graduates with important transferable skills such as teamwork, written and oral communication, use of information technology, analysing,problem solving, which will help give them a competitive advantage in their career developments. Especially, a serious of careful designed English training classes will enhance their English communication abilities in order for them to better adapt to international working environment.

  

Career Prospects

  

Graduates go on to a wide range of marketing, business, and management careers in the commercial, public and voluntary sectors, as well as apply for postgraduate studies.

Curriculum for Marketing Major

  

Module Design and Credits Arrangement

The students in this major are required to get at least 154 credits for 2349 class hours, including:

1) Skills cultivation courses (A):   528 class hours, 43 credits

Compulsory courses (A1):    432 class hours, 27 credits

Elective courses (A2):       96 class hours, credits

Social Practice (A3):          class hours, 10 credits

  

2) General education courses (B):   608 class hours, 30 credits

   Compulsory courses (B1):      310 class hours, 16 credits

   Elective courses (B2):         224 class hours, 14 credits

  

3) Business core courses (C):       764 class hours, 48 credits

Compulsory courses (C1):      508 class hours, 32 credits

Elective courses (C2):         256 class hours, 16 credits

  

4) Marketing orientation courses (D):      528 class hours, 33 credits

Compulsory courses (D1):      272 class hours, 17 credits

Elective courses (D2):         256 class hours, 1credits

Table 1          Credits Arrangement for Each Semester


Year/semester

11

12

13

21

22

23

31

32

33

41

42

Total

Skill module

A1/A3

7

8

2

6

6

  

0

0

  

0

8

37

A2

  

  

  

  

  

  

2

2

  

2

  

6

General module

B1

3

3

2

1

3

0

2

2

0

0

0

16

B2

  

  

  

  

2

4

2

2

4

  

  

14

Business Core Module

C1

10

10

0

9

3

  

0

0

  

0

0

32

C2

  

  

  

2

2

  

4

4

  

4

  

16

Orientation Module

D1

0

3

  

3

5

  

6

0

  

0

0

17

D2

  

  

  

2

2

  

2

6

  

4

  

16

Total

  

20

24

4

23

23

4

18

16

4

10

8

154


Skill Cultivation Module  (43 Credits)

1.Compulsory courses in the skill cultivation module (27 credits)


Course

Credit

Total hours

Semester

College English I

4

60

11

College English II

4

64

12

College English III

4

64

21

College English IV

4

64

22

Interactive English I

2

24

11

Interactive English II

2

32

12

Interactive English III

2

32

21

Interactive English IV

2    

32

22

Basic Application of Computer

2   

48

12

Study Guide

1

12

11


  

2.Elective courses in the skill cultivation module (6 credits)

Students are required to take at least 6 credits from the following courses:


Course

Credit

Total hours

Semester

International Business Negotiation

2

32


Business Correspondence and Writing

2

32


Business Communication and Human Relations

2

32


Conflict Management

2

32


Effective Time Management

2

32


Professional Planning and Ethics

2

32



  

3.Social Practice (10 credits)


Course

Credit

Total hours

Semester

Military Training

2

  

11

Internship

4

  

42

Dissertation

4

  

42


General Education Module (30 credits)

1.Compulsory courses in the general education module (16 credits)


Course

Credit

Total hours

Semester

Moral Education and Law

2

32

12

College Chinese

2

32

11

Military Theory

2

30

13

Principles of Marxism

2

32

22

Modern Chinese History

2

32

31

Mao and Deng’s Theory

2

32

32

Physical Education

4

120

11122122


  

2.Elective courses in the general education module (14 credits)

Students are required to take at least 14 credits from courses provide by departments and schools other than the InternationalBusinessSchool.

  

Business Core Module (48 credits)

1.Compulsory courses in the business core module (32 credits)


Course

Credit

Total hours

Semester

Calculus I

4

60

11

Calculus II

4

64

12

Linear algebra

3

48

21

Probability Statistics

3

48

21

Principles of Economics

3

48

11

Microeconomics

3

48

12

Macroeconomics

3

48

21

Principles of Management

3

48

11

Principles of Accounting

3

48

12

Principles of Statistics

3

48

22


  

2.Elective courses in the business core module (16 credits)

Students are required to take at lease 16 credits from courses for other business and management majors

  

Marketing Orientation Module (33 credits)

1.Compulsory courses in the orientation module (17 credits)


Course

Credit

Total hours

Semester

Principles of Marketing

3

48

12

Market Research

3

48

31

Marketing Strategy

2

32

22

International Marketing

3

48

22

Consumer Behavior

3

48

21

Management Information System

3

48

31


  

2.Elective courses in the orientation module (16 credits)

Students are required to take at least 16 credits from the following courses:


Course

Credit

Total hours

Semester

Channel Management

2

32


Internet Marketing

2

32


Electronic Commerce

2

32


Marketing Planning

2

32


Service Marketing

2

32


B2B Marketing

2

32


English for Marketing

2

32


Advertising

2

32


Purchasing

2

32


Business Law

2

32


Logistics Management

2

32


Customer Relationship Management

2

32


Pricing Strategy

1

16


Sales Management

1

16


Brand Marketing

1

16


Sales Force Management

1

16




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