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Art Design (ADS)
Author:   Hit: 15 Time: 2017-06-14

PROGRAMME AIMS AND FEATURES ( Graphic design orientation)


The programm aims at researching variety of graphic information communication in Art Design realm, particularly focus on developing students’ competence in creative thinking and practical application capability. Students are required to build a strong foundation for theoretic and subject-related knowledge, as well as first hand knowledge and scholarship from both international and domestic visual design field. Prepare students for a career in the ad design, package design, book design, company image design, media planning, brand extension or related fields.  


MAJOR COURSE


Fundamentals of Painting

Fundamentals of Composing

Graphic Design

Computer-aided Design

Commercial Photograph

Design and Layout

Commercial Illustration

Ad Design

Package Design

Company Image Design

Publishing Package Design

Film Editing


CAREER PROSPECTS


Graduates will find a wide range of employment in advertisement, package, news publishing fields, otherwise, they can continue to pursue the master degree in this or other related majors.



PROGRAMME AIMS AND FEATURES ( Environment Art Orientation)


The programme will provide students with the:


1. Understanding the fundamental knowledge of environment art design


2. Ability to grasp fundamental principle regarding overseas and domestic environmental histories, architectural histories and layout.


MAJOR COURSE


Fundamentals of Painting

Fundamentals of Composing

Overseas and Domestic Architectural Histories

Fundamentals of Architectural Design

Ergonomics

Design Method and Procedure

Computer-aided Design

Design criteria

Interior Design

Display Art Design

Furniture Design

Square Design

Landscape Design


CAREER PROSPECTS


Graduates will find a wide range of employment in urban planning, environment art design, landscape design fields; Alternatively, continue their interest in the subject by pursuing postgraduate studies.


PROGRAMME AIMS AND FEATURES ( Digital Media Orientation)  


The program is designed to cultivate students who proficient in art culture, theoretical knowledge with the applicable knowledge and in-depth understanding and thchnical proficiency working in digital media.



MAJOR COURSE


Fundamentals of Painting

Fundamentals of Composing

Digital Photo

Three-dimensional Animation Design

Digital Sound

Network Art

Principle of Fine Art


CAREER PROSPECTS


Graduates can embark on information industry, news, media, and program producing field or related design, research or manage work. Otherwise, they can continue their interest in the field by pursue the postgraduate degree.


CONTACTS FOR FURTHER INFORMATION


Contact Person: Liu Feng(0086-0596- 6288018, hlnlf@xujc.com)

                        Wu Dan (0086-596-6288160, wudan@xujc.com)

Fax: 0086-596-6288214

Website: http://art.xujc.com/


FAX:0596-6288214;TEL:0596-6288528;Email:tkkec@xujc.com    Copyright©Xiamen University Tan Kah Kee College since 2004,All Rights Reserved