PROGRAMME AIMS AND FEATURES
This programme offers a wide range of theoretical and practical courses for students wishing to be professional talents in the advertising industry.
Through 4-year systematical studies, students will have insight into modern communication and marketing theory, gain experience of a range of advertising work including planning, creativity, designing media strategy, and management.
Otherwise, students will attain higher level in the English language and humanity quality, and hold better skills in interpersonal communication.
Reading Classical Works of Literature
Principles of Esthetics
Principles of Advertising
Mass Communication Theory,
Theory of Radio & Television
Principles of Public Relations
Chinese Communication History
World Communication History
Communication Research Methods
Advanced Requirement Courses:
Print Advertising Design
Radio & TV Advertising
Market Research and Analysis
Advertising Media Strategy
Brand Image Design
Advertising Law and Management
The graduates are able to take on advertising practices, research or management in advertising companies, news agencies, marketing and PR departments of corporation, advertising managing and releasing departments of government and so on. Otherwise, they can continue to pursue the master degree in this or other related majors.
CONTACTS FOR FURTHER INFORMATION
Contact Person: Chen Dongxing(0086-0596- 6288161, email@example.com) or
Niu Ying(0086-0596 6288029, firstname.lastname@example.org) )